Eliana Sydes

Head of Financial Life Strategy

Eliana retrained as a financial adviser in 2009 after a career in IT working with prestigious global companies including Dell and HP. Having set her mind to a career change, she became the fastest known individual to become a Fellow of the Personal Finance Society, holding chartered status with the CII, TEP with STEP and specialist qualifications in divorce. As a passionate advocate for the value of good financial planning, in 2018 Eliana was judged to be the Financial Adviser of the Year by the Women in Financial Advice Awards. At Y TREE, Eliana is building a robust advice system that takes into account impactful life events such as divorce, death and ill-health. When not future-proofing for clients, you will find Eliana eating, drinking and spending time with her family somewhere around the world.